Now I want to kind of kind of go back here on the, on the other side of ZonGuru , they do have a similar product research tool called the niche Finder. So, I’m gonna go ahead and click on here and how this is built. This is actually pretty cool. So, if you want to kind of like an easy mode versus advanced mode, you can actually do you know, just click on this and click on Search and I’ll kind of populate based on these different filters that they have here. It’s I think it’s john you can kind of explain it based on all these different buyer demand competition opportunities like that, right?

Jon: Yeah, so just to jump in there for a second. But on the easy mode, we’ve got the three filters at the top, easy startup, business folder and big hitter. You know, you can use those to really return results based on Yes, different filters. You’ll see that in the advanced mode, but essentially for easy startup we’re looking at something which is more easy to launch on Amazon might not take as much capital and might not have as much return in terms of sales, but it’s a lower risk, product type versus big hitter, which, obviously is something that that you know, you bring you more capital but higher return. So, if you’re just starting out, you can use this but really the advanced side is where the magic happens. So, I’ll click over there. Yeah.

Chris: Right. So, that’s why I use it again, because I know the type of products, I’m looking for the metrics I’m looking for when I’m doing this. So, I’m doing a similar type of category here. So, I did. It looks like it just kind of populated my last search, which is nice. So, it does a home and kitchen, kitchen and dining. I like to have a nice score because this is kind of like the whole, you know, putting all these data points together to give this score this nice score. I found that based on my research, anything above a 50 is potentially a winner. Again, the same things 5000 monthly search volume, average review of max of 400. Again, this is just the things that I do initially as during my product research, I know a lot of people have different ways they do it. But for me, I found this really gives a good selection of different products when I’m doing this, and now go ahead and click on Search and I want to showcase the difference here between ZonGuru and Helium 10s black box. So, for one, you know, like I said, it just populates a nice long list of different key words that fit this filter, but beyond that is you can actually kind of hop over it. If you want to actually click on it, it will actually show you the page one. If you were to search for, you know, ice bucket, this is what would populate right over here, which is really, really nice, right? Something that black box, you know, you can actually just go on this page right here, but you know, it’s really nice, just have things here. So, you can kind of look at it, you know, thousand view really, really quickly. From there, you have these more data points, which again, I’m a very analytical person, like I mentioned. So, I want to know, the search volume, the average number of views. I want to know, you know, the average price average rating just kind of gives all of this information here, really at a quick glance, where black boss just kind of gives you the search volume, the price, monthly sales, monthly revenue, BSR, things like that. So, a lot more data points that you can kind of look at a grand view, and as you go down the line, you can kind of click on each one and see You know, like what looks very interesting to you. Like, for example, the milkshake maker sounds very interesting and monthly search volume of 6000. You can see here the, it’s a relatively low number of average reviews, I know it’s electronic might be a little scary for some when they’re starting out. But this is potentially something of interest, right? And as you go down, you can kind of see these different, you know, keywords, which is again, why, you know, what Amazon is built on what people are searching for. So, the whole idea of product research is you want to take advantage of what people are already searching for, and have your listing, you know, exposed to them. Right, show your listing right there. So, for example, this churro maker, which is interest because everyone nowadays is baking a lot more now that they’re indoors. This could this look something of interest right here. So, it’s really cool because you can actually, you know, like I said, have all this information at a quick glance, you can actually search as if you’re searching for that keyword on Amazon. You can do all this all within this one webpage as opposed to, you know, black box going to, you know, going to Amazon right here and opening up a new window and things like that. So, when you’re looking for like, really niches, this is my personal preference. Again, both do the job. But, you know, my preference is I want numbers at a quick glance, I want to do this as quickly as possible because the more products I can do, the more you know different keywords I can look for during my session. The higher the likelihood that I might find something of interest and a really good opportunity, right for example.

Jon: If I can just jump in there for one second but I think as people use this the idea of the niche score, which is answering those four questions I talked about. Which is you know, is the actual Search demand, what’s the competition opportunity? You know, what, how much money do I need to actually launch the product and what’s the profitability potential of the product. Then that gives you that ultimate niche score. You know, for example, the chocolate bags are 62% that I’m seeing on the screen. As you trust that more and more, you’ll see, as you scroll through these results, the relevance and the amount of ideas that you’ll get in just a few minutes is quite, you know, from my side and speaking to each other’s, that is quite incredible. You’ll find I use this tool and a lot of people use this as an initial stock to just get product ideas, because you’ll find things here that you haven’t even thought of pretty quickly. It’s all derived from the way that we collect the keywords based on actual customers searches that are happening on a monthly basis and building a database from that. So, you’re getting a lot more relevant ideas for Private Label business. I mean, I don’t know, this is a rose beer. I never even heard of that. But that could be an interesting product, you know. So, that’s one of the great things about it is one, the amount of relevant ideas you get upfront, and then the ability to validate very quickly based on the niche for, but then also to open up actually see the results and then look at some really key data around like reviews, actual search volume, etc. Obviously, the ability to do those filters at a high level. So, we’re getting a lot of positive feedback from the school.

Augustas: I can imagine this niche score can be a really good hint for researchers. But isn’t it that the X ray, I don’t know if we will show Chrome extension but X ray from Helium 10 probably also has some scoring numbers on the Chrome extension, right? But it’s on the extension. Of course, it’s a little bit different interface.

Chris: Right, and this actually didn’t even show me this product here. Yeah, so every, you know, product research tool, whether it’s Helium 10, or whether it’s actually don’t have the Chrome extension, installed Helium 10. But you know, Jungle Scout Helium 10 will also have their, you know, score their own proprietary score that they come up with. So, that’s kind of standard across the board. But yeah, the Niche Hunter is similar as Black Boxes or Helium 10s listing score as well, as you know. I think Jungle Scout has a one through 10 scoring system. So, they’re all probably very similar in that sense.

Jon: And just to kind of yeah, absolutely. I think everyone has a scoring system, and they have a different way of approaching it. But our you know, and that’s fundamentally one of the things that we really focus on with ZonGuru from a business practical perspective, how can we give you a visualization that can really work for your Amazon business and again, back to those four questions. That’s why we have it as a rainbow. They call it the rainbow because it’s got those four-key metrics. So, it’s not just one overall score of like, say, 68%, we actually give you a breakdown of that by all of those four key questions. Because you might actually, for example, you might have great search volume, you know, great, you know, profitability, but the competition opportunity is at a zero. That’s really important to know, from an overall perspective, it might have great search volume, but if it’s so competitive, that it is not even worth getting into, you need to be able to break that down into those four questions. So, I think that’s what people find valuable there is the ability to break it down.